EASM Summer School

EASM SUMMER SCHOOL

LEAD DON’T FOLLOW

Make your own experiences during 11th EASM Summer School 2020, 13 – 17 May in Madrid.

The EASM Summer School is a great chance to gain insights into up to date sport topics of renowned international lecturers at one of the most prestigious private Universities in Spain, Universidad Europea de Madrid. Its School of Sports Science is the only in Spain which has a Degree in Sports Management.

EASM offers an International Business environment with students from all over the world. It gives the opportunity to Bachelor and Master Students to get to know one of Europe’s biggest cities with its vibrant life and culture.

 

If you are interested in participating please check out the website and feel free to contact us at: easmsummerschool@eventsgb.com or head to our Facebook fanpage!

13 – 17th May 2020

Place: Campus of Universidad Europea de Madrid, Spain

Content: Lectures not only cover latest state of the art research but also practitioners‘ insights in the field of sport management. The focus will be on International Sport Marketing. Knowledge in this field is essential to all sport managers of non-profit and for-profit sport organizations.

Credits: We recommend 6 ECTS for EASM Summer School

ITINERARY IN ADVANCE

Day 1

13:00 Shuttle to Hotel Senator Barajas Room Diana
13:30- 14:00 EASM Summer School Welcome Speeches (Klaus Zieschang)
14:00- 15:30 Lecture “Sport Marketing Expertise why is it so important?” Guido Schafmeister
15:30- 16:00 Networking Break
16:00- 17:30 Lecture TBC
17:30 Shuttle to Hotel Senator Castellana
18:00- 20:00 Free Time
20:00- 21:30 Official Opening a t The Irish Rover Bar Restaurant

Day 2

7:00- 8:30 Breakfast
8:30 Shuttle to Universidad Europea de Madrid, Campus Villaviciosa de Odon
9:00-10:30 Lecture "Sponsoring Platform Management Herbert" Woratschek
10:30- 11:00 Networking Coffee Break
11:00- 12:30 Presentation Case Study Jan Schönberner
12:30- 13:30 Lunch Time
13:30- 15:00 Lecture “Responding to a sport integrity crisis: inquiries & investigations” Catherine Ordway
15:00- 15:15 Break
15:15- 16:45 Lecture 5 “Does the Live Sports Experience Matter Anymore?” David Ridpath
16:45- 17:00 Networking Coffee Break
17:00- 19:00 Students Work on Case Study
19:00 Shuttle to Hotel Senator Castellana
19:30 Leisure Opportunities in Madrid

Day 3

7:00- 8:15 Breakfast
8:15 Shuttle to La Liga Headquarters
9:00- 10:30 Lecture Topic TBC La Liga
10:30 Shuttle to Microsoft Offices GSIC
11:00- 11:45 Visit to Microsoft Global Sports Innovation Center Group 1 Barajas
11:45- 12:30 Visit to Microsoft Global Sports Innovation Center Group 2 Castellana
12:30- 13:30 Lunch at Museo del Jamón , Spanish Restaurant
13:30 Shuttle to Valdebebas Real Madrid Players Training Area
14:00- 15:30 Visit Valdebebas Real Madrid Players Training Area
15:30 Shuttle to the Hotel Senator Castellana
16:00- 19:00 Students Work on Case Study
19:00 Leisure Opportunities in Madrid

Day 4

7:00- 8:30 Breakfast
8:30- 9:30 Students Work on Case Study
9:30 Walk to Tour Santiago Bernabéu
10:00- 11:30 Tour Bernabéu Stadium and Museum
11:30 Shuttle to Universidad Europea de Madrid, Campus Villaviciosa de Odon
12:00- 13:15 Lecture “ Women’s football: the development of the value proposition" Virginia Herrero
13:15- 14:15 Lunch Time
14:15- 15:30 Lecture "Weak signals how to foresee the future" Kari Puronaho
15:30 17:30 Case Studies Presentation and Evaluation
17:30- 18:30 Wrap Up and Explanations on Exam Jan Schönberner
18:30 Shuttle to Hotel Senator Castellana
19:00 Free Time/Leisure Opportunities

Day 5

7:00- 8:00 Breakfast
8:00- 11:45 Individual preparation
11:45 IES Jaime Vera (Short walking distance from the Hotel)
12:00 12:45 Final Exam
12:45- 15:00 Own Lunch / Free Time
15:00- 16:00 Tour WANDA Metropolitano Stadium
16:00- 18:00 Free Time
18:00- 20:00 Kick Off Real Madrid Vs. Villareal
21:00 Farewell Dinner at Real Café Bernabéu Dress code: Smart Casual

Voices of the participants 2018

Voices of the participants 2018

“The best part of EASM Summer School was meeting new people and getting to know their way of thinking and doing. Before attending EASM summer school, I would never expect how different could be people’s mindset depending on their background. Studying and working in an international and diverse team is just one of the unique experiences which can be gained during the summer school.” – Anna from Russia

 

 

”For me, the best thing in summer school was the opportunity to network with people from different countries.  Summer school 2018 was also well organized week and included very interesting lectures and other activities related to sports. Overall the summer school 2018 was a really successful week and gave me so many unforgettable memories.”– Jukka from Finland

GALLERY

WELCOME FROM…

Prof Dr Herbert Woratschek • Head of the EASM Summer School Committee

“ The EASM School is a great opportunity for students and practitioners to enrich their degree with new insights in the field of International Sport Management and Marketing. Participants have the chance to build up their own international network within the sport business and to make new friends from all over the world. With the EASM Summer School 2020 being in Madrid the students will have a wonderful chance to experience a hotspot for Sport Management with two huge football brands in town and a great opportunity to enjoy academic and social highlights.”

Dr Francisco López Varas • Dean of the School of Sports Universidad Europea de Madrid


“I’m very proud that the 11th EASM Summer School 2020 will be again at the Universidad Europea de Madrid. That’s a fantastic opportunity for our Sports Management Degree students for knowing international students who have the same vocation. Our School of Sports Science is the only in Spain which has a Degree in Sports Management and this event is very important for improving our relationship with other Universities and other students in this area. I’m sure that it will be an amazing experience for everyone.”

Gerardo Bielons • Director Events GB • Organizer of the 11th EASM Summer School

“The 11th EASM Summer School is a great opportunity for university students to broaden their knowledge in Sport Event Management as well as increase their international networking while exploring and enjoying sports events in one of the most vibrant cities of Europe.

I am enthusiastic to present the 11th edition of EASM Summer School and to provide one more time an unforgettable experience to the participants during their career.”

Jan Schönberner • Academic Coordinator of the EASM Summer School

“The 11th EASM Summer School builds a platform for students, practitioners and researchers to get together and discuss various perspectives of international sport management. Lectures not only cover latest state of the art research but also practitioners’ insights in the field of sport management. High class academic and social program will contribute to the great success of EASM Summer School 2020 in Madrid.”

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