General Information


The European Association for Sport Management (EASM) was established in 1993 as an independent association of people involved or interested in the management of sport in the broadest sense. EASM membership is composed of academics and professionals from the public, voluntary and commercial sectors.

EASM has a wide international network of experts and National Organisations in the fields of sport management and has close European and Intercontinental relations (the International Sport Management Alliance). Members of EASM come from nearly 40 different countries, and from every continent.

EASM is described by the former Vice President Ruth Crabtree:

“I have learnt that the “best organisations” that are seen as global and international, demonstrate key success factors.  The most effective global organisations are those ones that embrace change and recognise the need to.  The top organisations are those that do not demonstrate ethnocentric behaviour.  Behaviours that suggests this is the best way because our organisation has been established the longest, or this is the best way because we do it this way in our country, or this is the best way because an individual or organisation has a title, status or ranking, so the perception is that they “know best”.

Rather, the finest organisations are those ones, who learn from best practice regardless of status, country, title, longevity etc.  The most effective organisations are those that embrace cultural diversity and recognise that there are different ways to view things and different ways to do things.  That recognise individuals for the skills, competences and attitudes they can bring to an organisation in helping to advance that organisation, as oppose to personal gain.  Leading international organisations that are most effective are ones that foster true teamwork, the best sports teams are not made up of 10 superstars, rather a group of individuals who understand the common goal and all have roles to play in delivering that.”

For more information, please contact the EASM office:

European Association for Sport Management (EASM)
Post Office Box 450304
50878 Cologne