23 Apr WASM Book Series
“Global Sport Business – Managing Resources and Opportunities” is the 4th book in the World Association for Sport Management Series. The series aims to aims to encourage and highlight the development of international perspectives, international partnerships, and international best practice in sport management, recognizing the globalised nature of the contemporary sport industry.
The latest book of the series examines how the development and management of resources and opportunities in sport business is vital to success. It examines key research and practical issues in sport business management and marketing studies in both global and local contexts.
Get a copy now or explore the whole series: WASM Book Series