ESMQ 2020 Special Issue

ESMQ 2020 Special Issue

Exploring new routes within brand research in Sport Management


After a very successful special issue workshop during the 26th European Sport Management Conference in Malmö with inspiring presentations and lively discussions, the submission deadline for this ESMQ special issue is approaching: November 30, 2018.

Submissions that discuss “new routes within brand research in sport management: facing challenges between heritage and innovation” and focus on any of the following topics are particularly welcome, but are not necessarily limited to:

  • Globalization
  • Commercialization
  • Digitalization
  • Psychological brand ownership
  • Sport brand co-creation
  • Brand experience
  • Strategic brand management
  • Brand alliances / sponsorships
  • Athlete brand management

Papers should be submitted in electronic format through Scholar One Manuscripts, indicating you want the manuscript to be considered for Special Issue 20.1. (The detailed Call for Papers is available at:

If you have any queries, please do not hesitate to contact the guest editors: Tim Ströbel, University of Bern ( andClaas Christian Germelmann, University of Bayreuth (