19 Jun EASM Summer School 2025
From 14 to 18 May 2025, the 16th EASM Summer School took place in Madrid, offering 57 students a unique platform to exchange ideas on current trends and developments in sports management.
The EASM Summer School is known for its international focus: participants from a wide range of countries, including the Netherlands, Finland, Romania, Italy and America, came together to work on a case study, share experiences and make valuable contacts for the future.
The programme was accompanied by renowned experts and academics from the sports industry, who gave exciting lectures on topics such as digitalisation, sponsorship, fan engagement and innovation in sports management. In addition to the academic programme, numerous social activities rounded off the week. A special highlight was the padel lesson, a trendy sport in Spain, where participants could compete and have fun together. A guided sightseeing tour of Madrid and a visit to a football match between Atlético Madrid and Real Betis also provided unforgettable experiences and strengthened the team spirit of the international group.
The EASM Summer School 2025 offered a perfect mix of professional development, intercultural exchange and social activities.