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He is also a tenured professor in sport management at the Faculty of Physical Activity Sciences and Sport of the University of the Basque Country in Vitoria-Gasteiz (Basque Country, Spain).

He is member of EASM since 1993 and of its Board since 2001. He is member of the Basque Sports Board and of the International Advisory Board for IESE’s International Sports Management Center.

His entire career has been closely associated with the subject of sports management in university, business, and public spheres, and he has combined this work with the management of events such as the international congresses 1991 Sport for All: Economical Aspects and EASM 2001: Leadership and Human Resources in Sport Management. He also managed the 1993 IAAF World Cross Country Championships, has taught on several master’s degree programs, and contributed to magazines in the field of sports management.

Mikel holds a Degree in Physical Education, a Diploma in Business Sciences, and a Master’s Degree in Business and Advanced Management.

He is also Director of the Sport, Business and Law programme (bachelor and master degree). Herbert was Visiting Professor at LaTrobe University in Melbourne, Australia in 2008/2009 and at University of Calgary, Canada in 2004. From 2006 until 2008 he was adjunct Professor for Sportmarketing at the Business School of Trondheim, Norway. In 2000 he founded the institute for interdisciplinary Services and Sport Management together with Klaus Zieschang and in 2006 the Sport Management Academy Bayreuth together with Klaus Zieschang and Guido Schafmeister.

Herbert’s research focuses on the measurement and management of service quality, on the service profit-chain and on sport fan behaviour as well as on several aspects of sport management. In these fields he published numerous academic articles (e.g. European Journal for Sport Management, Journal of Relationship Marketing, Journal of Service Research, Australasian Marketing Journal, Die Unternehmung, Marketing ZfP, DBW) and made several conference contributions (e.g. EASM, SMAANZ, EMAC, ANZMAC, IASE, ICRM or WEAI). Further he is member of the Editorial Board of ESMQ, Journal of Sport Finance, Journal of Sport Marketing and Sponsorship and Sport Marketing Europe. Herbert is member of EASM since 2000, EASM Board Member since 2005 and EASM Vice-President since 2009. He was Head of the Local Organizing Committee for the EASM Conference in Bayreuth/Heidelberg 2008.

Before earlier mentioned tasks he worked 15 years as a senior researcher in Jyväskylä University and then a few years as a Research and Development Director in Sports Institute of Finland. His research areas have been e.g. sport management, sport management education, sport financing, economics of sport, economic impact of sport and sport marketing.

He has done his Ph.D. in marketing in the Faculty of Economics and Finance in Jyväskylä University and his M.Sc. degree in Sport Management in the Faculty of Sport and Health Sciences in Jyväskylä University. He has published more than 6.000 pages articles, reports and books together with his colleagues and more than 4.000 pages as a first author. He has worked as a visiting lecturer e.g. in Sweden, Denmark, Norway, Estonia, Germany, France, Hungary, Poland, Belgium, The Netherlands, UK, Czech Republic, Cyprus, Austria, Greece, France, Italy, Spain, Portugal, San Marino, Luxembourg and USA.

Among other things he has been a book reviewer for Pearson Publishers, research article reviewer for European Sport Management Quarterly, a columnist in different newspapers and magazines and a chairman or a member of several Scientific and Organising Committees of different international Congresses. On national level he is e.g. a permanent advisor of the Finnish National Sport Program as well as a member of Financial Advisory Board of Finnish Football Federation.

 

He graduated in 1994 in Physical Education and sport management and gained a Masters degree (MSc) in sports management in School of Psychology and Sport Sciences at Northumbria University, Newcastle, England. He teaches at (post)graduate level on various modules including Strategic sport management, Sport and media, and is responsible for international affairs. Gerco is at the Hanze University also working as a researcher for the knowledge center New Business and ICT and the knowledge center Sport Science.