The second EASM Summer School 2011 at the University of Bayreuth, Germany
- Sport Marketing from an International Perspective -
You are a Sport Management student at undergraduate/bachelor level (minimum second year) and interested in the latest findings in Sport Marketing?
Apply now for the second EASM Summer School 2011 and benefit in many ways:
Enrich your Sport Management degree by adding an international experience.
Receive ECTS that can be transferred to your Sport Management program.
Create your own international network and make new friends all over Europe.
Where and when?
The second EASM Summer School will take place at the sports institute of the University of Bayreuth from 10th –
14th of June 2011.
It’s all about Sport Marketing
You will get an insight on International Sport Marketing issues and the newest findings in the following fields of research:
Value creation for sport spectators and athletes
Sport Consumer Behaviour
Fan Motivation / Fan Loyalty
Sport Media Rights
The lectures are organized by Professor Dr. Herbert Woratschek (Vice-President EASM) and his team.
A successful participation at the EASM Summer School is calculated with 6 ECTS. Depending on the hometown university it can be possible to obtain more Credits by fulfilling extracurricular assignments.
Besides the lectures, an excursion will be included in the program. The headquarters of two of the international leading brands in sports equipment, adidas and Puma, are located close to Bayreuth.
The EASM Summer School is not only about studying and learning. Get-Togethers, team sport activities and the compulsory farewell party provide you with great opportunities to connect with students and teachers from all over Europe and to build up an international network of contacts.
Student Fees and services
Register now by filling out the application form!
For further information and applications:
Tel.: +49-921-55 7277, Fax: +49-921-55 7333.
Our annual EASM Conference will take place in Madrid from 7th to 10th September 2011. For more information click here.
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